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Athabasca University

Simon Pierre Sigué

Professor, Marketing

Dr. Sigué obtained his DESC from ESSEC of Douala and his MSc and PhD in business administration with a concentration in marketing and management science from HEC Montreal (AACSB & EQUIS accredited). His research covers such topics as branding, franchising, marketing channels, customer relationship management, international marketing and trade, and corruption.

Dr. Sigué has published over 30 journal articles, books, and book chapters. He has received several academic awards, including the Best Ph.D. Thesis Award at HEC Montréal, the Best Conference Paper Award of the Academy of Marketing Science, and the Outstanding Service Award of the International Academy of African Business and Development. One of his co-authored papers was a 2006 Journal of Service Research Best Article Award finalist.

Dr. Sigué is the editor of Journal of African Business and serves on the editorial boards of Asia Pacific and Globalization Review, Cameroon Management Review, and Journal of Business Research. He also serves as a referee for several other leading marketing and management science journals, including Automatica, European Journal of Operational Research, International Game Theory Review, Management Science, and Marketing Science.

Updated March 03 2015 by Student & Academic Services

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